The real estate business involves the most challenging tasks, not just offline but online as well. There are tons of small and medium-size companies that are striving to achieve the best results and visibility in the market. And with such a huge competition, acquiring the client is always difficult.

When it comes to the real estate business, there are the bunch of opportunities for the small businesses to optimize their site so well that improves the presence in the local market.

Let’s have a look at the most amazing tips which could help you in improving the real estate website and dominate the local market.

#1. Conduct an SEO Audit

SEO Audit is one of the best ways to begin with. In fact, it is more a necessity than an option to optimize the real estate site and make it visible in the local search. Leading SEO companies in India  make sure to find out the reason that why his site fails to rank locally, generate leads or bring conversions, by focusing on these critical elements:

  • XML sitemap, robots.txt, redirects.
  • Titles, meta descriptions, H1 tags, ALT tags, URLs.
  • Keyword and link placement, structure, visual elements, duplicates, proper redirects and canonical tags.
  • Outbound and inbound, interlinking, broken links.
  • Mobile-friendliness, site speed.

#2. Optimizing Website

Once you recognize all the key area of your real estate site that needs significant efforts, make sure to fix all of them because a perfectly optimized website is essential to rank higher in local results. Ensure to focus on the essential elements of SEO, such as:

  • Keyword research
  • SEO-friendly URLs
  • Optimization of tags and meta descriptions
  • Image optimization
  • Internal link placement
  • Broken links
  • Redirects
  • Site speed optimization
  • Content optimization
  • CTR and bounce rate optimization
  • Schema
  • Robots.txt
  • XML sitemap
  • SSL certificate

#3. Optimize for Mobile

Once you fix all the issues for the site, pay attention to optimize it for mobile users. Because as per the search, almost 57% of the traffic comes from mobile. That’s why it’s important to focus on mobile optimization.
Ensure that your users can easily access the site on their mobile device. When it comes to mobile optimization, make sure to focus on:

  • Responsive design
  • Page speed
  • Hosting speed
  • Homepage
  • Site navigation
  • Site search
  • Forms
  • Conversions
  • Usability

All these points play an essential role in providing the better user experience as if the site loads slowly, your users will immediately leave and never return back to the site. And when such things happen, Google will notice. Your rankings will drop if this happens too often.

#4. Start a Blog

Your website requires a blog. A well optimized content which serves the need of your target audience is the best way to dominate the local results.

According to the best SEO companies, as a small business, it is important to prioritize:

  • Informative articles.
  • Interviews with local business owners.
  • Visual content

While posting or sharing your content, make sure to perform optimization well for the search engine. Pay attention to all the local market related keywords in the titles, subtitles, meta descriptions, ALT text, URLs, hashtags, etc.